Twitter for promotion of events
Twitter is actually our most favourite tool and social media platform, for promotion of events.
We have often promoted our own events via Twitter, as well as helped clients and event planners, successfully market their events and gigs via this medium.
Twitter is an absolute number 1 when it comes to organic promotion of your event. (Sure, you can also spend money on paid Twitter ads, but you should first explore, growing your event reach organically. )
Twitter is all about resharing, tagging, engagement and collaboration so you cannot achieve that only with paid ads.
Here are our top tips on using Twitter for the event promotion.
1. Create a specific event hashtag.
Did you know a tweet with a distinct hashtag is 50% more likely to be retweeted? Make sure your event hashtag is brief, relevant, unique and fun.
2. Ask everyone involved in your event (staff, speakers, suppliers, venue, partners) to KEEP USING the event hashtag in their tweets- JUST ASK
3. Create a Twitter page specifically for your event.
Put the link to the event website, in the BIO description!
4. Allocate event promoter on Twitter.
The event Twitter page is important but nothing works better than promotion from a real person on Twitter. You should allocate 1 or 2 people from your organisation (or if you can collaborate with an influencer in the industry) to promote the event on Twitter.
5. Share information in your tweets ****
Your tweets should be informatory. These tweets are 60% more likely to be reshared. So make sure when you share or promote your event by providing various statistics, industry information, cool data, infographics as well as updates about the event.
Interesting info (related to the topic and industry of your event), will prompt the people interested in this niche or subject, to share it, while simultaneously promoting your page and your event.
****MAKE SURE TO INCLUDE YOUR EVENT LINK IN THOSE INFORMATORY TWEETS.****
6. Make sure your Twitter campaign has a great visual.
Descriptions are important but you should design your event promo Twitter strategy to be very visual. The right colours, pictures, infographics, videos, GIFs will come a long way.
One of the best things you could do is to create fabulous images, infographics with information or videos.
Video is taking the world by storm. Share videos from your last events. Create a new promotional video for your new event. Use GIFs. Make sure the videos you are are short- less than 2 minutes.
7. Co-promote with your event suppliers and speakers.
In your Twitter promotional content include your venue, partners, suppliers, sponsors, speakers or even your top attendees. Share info about them and tag them- they will, in turn, promote your tweets. COLLABORATION IS KEY!
8. Try to evoke emotions in your tweets
9. Respond to every tweet and comment within the first hour
If you respond there is a much bigger chance that the person will further recommend you to their colleagues and family.
10. ALWAYS BE HUMAN!!!
Try to do the posts yourself and always act human. Twitter, like any social media, is all about the other person and conversations. Respect others, act with digniTY.
NB. ALWAYS THINK BEFORE YOU POST- BEING UNPROFESSIONAL ON SOCIAL MEDIA WILL ALWAYS COME BACK TO BITE YOU!