Business events industry (known also as MICE- meetings, incentives, conferences and Events) contributes significantly to the country's economy. Ireland in 2018 has made approx 204 million €, from incoming international business groups, incentives and events. 32 million of that was for regional Ireland.
Nothing works better than referrals but nowadays the referrals are no longer just the word of mouth. There are also social media referrals, based on great experiences we see online that other people are having.