The digital revolution is taking over the world.
Digital skills are becoming nearly as important as writing or speaking.
Just take a look at job offers or recruitment websites. Nearly every role advertised, requires job seekers to possess good if not great digital skills.
The very same is happening in the event planning industry. This is evident for anybody working in the venue sourcing field
We have noticed a significant rise in the keyword "DIGITAL", in the venue searching process online. (Not only on our platform but also from various reports from our competitors or partners).
It is crucial for European venues and hotels to keep up with the changing times, and UPGRADE not only the furniture but MOST IMPORTANTLY, to provide the latest AV equipment and digital specialisation.
Majority of the event planners and event attendees are now either Millenials or Generation Z.
These are people who grew up with mobile and digital in their everyday lives.
Millennials already are the largest segment in the workplace. Within the next two years, 50 per cent of the workforce is expected to be made up of Millennials. It will be 75 per cent by 2030, according to the U.S. Bureau of labour statistics. That is only 10 years away from now
Gen Z makes up the latest wave of young professionals entering the workforce. Outnumbering their millennial predecessors, this group will make up for(. ty per cent of the working and consumer population by 2020 (That will be next year).
PICTURE CREDIT: ttps://www.visualcapitalist.com
Many of these individuals have never known adult life without digital (they are either mobile pioneers or mobile natives- see the picture above).
Their expectations of technology equipment and what is available during the event are high. Slow wifi and a simple projector just won't do.
So why so many European venues and hotels, push the new equipment and digitalisation of their venues and spaces, onto the second plan?
High-end digital AV equipment IS THE BARE MINIMUM in the Asian events market when searching for venues (even within 3-star hotels).
In fact, whenever we sourced venues in Europe for Asian clients ( or an event with the majority of Asian attendees), it was quite difficult to source venues with the appropriate AV equipment ( Something which is considered quite basic in Asia).
Europe is unfortunately behind and if venues and hotels in our region didn't start to address this issue now, we will all lose out on valuable business.
Check out our venue pick of the week: Digital Knowledge Village.
A lovely event venue in Warsaw.
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